Tailored Talks & Workshops

About

MIKE CIPRARI

Mike co-founded SJC Custom Drums with his brother Scott in the year 2000 out of their Grandmother's basement in a small town of Massachusetts when he was 15 years old. Before Myspace even existed, Mike was networking at local shows, sending snail mail to drummers around the country, and putting on punk rock shows at local VFW Halls. He played drums in the band No Trigger (Nitro Records), and used that as a way to meet new drummers. Him and his brother snuck into the Vans Warped Tour to display their hand crafted drums, and ended up creating lifelong relationships still utilized to this day.

Having toured the world with other bands like Polar Bear Club, and drum-teching for Rancid, New Found Glory, Jimmy Eat World, Sum 41, Mike was able to network his way into making drums for renown artists all over the globe.

The brand that Mike started with his brother nearly 20 years ago has become a brand full of culture and passionate cult-like fans around the globe, all sharing a passion for what Mike created by making people feel part of a family. The grassroots, “do it yourself” approach that Mike started with as a teenager are still strong and will continue to drive SJC's values and mission every day.

Through his talks and workshops, Mike shares his experiences and gives the tools needed to start or grow your brand or brand/business and create engaging brand loyalty.

Book now!

Skills & Passions

  • Marketing & Branding
  • Social Media
  • Collaborations
  • Artist Relations
  • Customer Relations & Engagement
  • Brand Loyalty

Lecture Topics

  • Networking
  • Marketing & Advertising
  • Consumer Engagement
  • Building Brand Loyalty 

Skills & Passions

  • Marketing & Branding
  • Social Media
  • Collaborations
  • Artist Relations
  • Customer Relations & Engagement
  • Brand Loyalty

Lecture Topics

  • Networking
  • Marketing & Advertising
  • Consumer Engagement
  • Building Brand Loyalty 

Fun Facts & Highlights

Marcus Lemonis - The Profit

Partnered with Marcus Lemonis on the first episode of Season 3 of The Profit on CNBC (2015)


Anthony Bourdain - Raw Craft

Featured on Raw Craft with Anthony Bourdain (2017)

Artist Relations

Josh Dun - Twenty One Pilots

Tré Cool - Green Day

Jay Weinberg - Slipknot

Daniel Platzman - Imagine Dragons

Frank Zummo - Sum 41

..and many more!

Touring Drummer




SJC Family

Brand loyalty for SJC goes beyond just their drums. Fans around the world have the brand's logo tattooed on themselves.





Drum Tech

Past Talks

Colleges, Universities & High Schools

Speaking engagements at over 50 schools, including:

  • University of Southern California
  • The Recording Conservatory - Austin, TX
  • Stonehill College - Easton, MA
  • Boise State University - Boise, ID
  • UTSA - San Antonio, TX
  • Providence College - Providence, RI
  • Nichols College - Dudley, MA
  • UMass Lowell - Lowell, MA
  • Bay State College - Boston, MA
  • Pompton Lakes High School - NJ

Conferences & Trade Shows

  • National Association of Music Merchants (NAMM)
  • San Francisco Music Conference
  • LAUNCH Music Conference
  • DRIVEN Music Conference

Other

  • VANS Regional Sales Meeting
  • School of Rock (over 30 locations around the USA)
  • Make A Wish (Keynote speaker in South Carolina)
  • Southbridge, MA Lions Club
  • Nashoba Valley Chamber of Commerce

Collaborations

Partnerships and collaborations Mike spearheaded

  • Create themed snare drums & drum kits
  • Created Loyal To The Craft Touring to host drum workshop tours presented by VANS
  • Created custom drums with Shepard Fairey & Frank Zummo (Sum 41)
  • Proceeds from limited edition snares went to Silverlake Conservatory of Music
  • Sponsored AP Tour and hosted pop up shop on entire tour while speaking at local universities & music schools
  • Book now!

    Are you ready to start or grow your brand and learn how to stand out and create opportunities & experiences? Fill out the form now!