Mike co-founded SJC Custom Drums with his brother Scott in the year 2000 out of their Grandmother's basement in a small town of Massachusetts when he was 15 years old. Before Myspace even existed, Mike was networking at local shows, sending snail mail to drummers around the country, and putting on punk rock shows at local VFW Halls. He played drums in the band No Trigger (Nitro Records), and used that as a way to meet new drummers. Him and his brother snuck into the Vans Warped Tour to display their hand crafted drums, and ended up creating lifelong relationships still utilized to this day.
Having toured the world with other bands like Polar Bear Club, and drum-teching for Rancid, New Found Glory, Jimmy Eat World, Sum 41, Mike was able to network his way into making drums for renown artists all over the globe.
The brand that Mike started with his brother nearly 20 years ago has become a brand full of culture and passionate cult-like fans around the globe, all sharing a passion for what Mike created by making people feel part of a family. The grassroots, “do it yourself” approach that Mike started with as a teenager are still strong and will continue to drive SJC's values and mission every day.
Through his talks and workshops, Mike shares his experiences and gives the tools needed to start or grow your brand or brand/business and create engaging brand loyalty.
Partnered with Marcus Lemonis on the first episode of Season 3 of The Profit on CNBC (2015)
Featured on Raw Craft with Anthony Bourdain (2017)
Josh Dun - Twenty One Pilots
Tré Cool - Green Day
Jay Weinberg - Slipknot
Daniel Platzman - Imagine Dragons
Frank Zummo - Sum 41
..and many more!
Brand loyalty for SJC goes beyond just their drums. Fans around the world have the brand's logo tattooed on themselves.
Speaking engagements at over 50 schools, including:
Partnerships and collaborations Mike spearheaded
Are you ready to start or grow your brand and learn how to stand out and create opportunities & experiences? Fill out the form now!