ENSURING THE BEAT GOES ON
THE PATHFINDER SERIES
At SJC Drums, we're all about paving the way for the next generation of musicians, so we're excited to launch not only our revamped Pathfinder Series, but also our first ever commercial!
Inspiration and support for young talent is essential, and the Pathfinder Series is more than just an instrument; it also serves as a key to unlocking a world of creativity, self-expression, and musical exploration.
Music has the power to provide community, motiviation and inspiration, and we recognize the significance of offering a reliable, high-quality instrument for drummers to unleash their potential.
This drum set is more than just a collection of shells and hardware; it's a gateway to building discipline, confidence, and a lifelong passion for music. It provides a platform for creatives to express themselves, connect with others, and be a part of a global community of musicians.
As part of the re-launch, we're stoked to unveil our first legit commercial that underscores the importance of supporting and paying attention to the next generation of musicians. The commercial tells the story of a young teen (Cannon) who gets inspired to pick up his first pair of sticks after watching another drummer's video (featuring #SJCFamily Jay Weinberg of Slipknot).
With the support of his mom, Cannon gets his very own SJC Pathfinder drum set and embarks on a creative journey unlike any other. It is important to us to highlight the extremely important role parents/supporters play and the profound impact it can have on our next generation of musicians.
In a world where distractions are aplenty, let us be reminded that investing in the dreams of our youth is an investment in the future of music itself. For us here at SJC, it is more than selling a drum set, it's about investing in the dreams of the next generation of musicians and creatives alike who will carry the rhythm forward.
BEHIND THE SCENES - MAKING THE COMMERCIAL
DEFINE YOUR STYLE WITH THE PATHFINDER