BEHIND THE SCENES

What's up SJC family! Jason here, checking in from the mountains of Utah! This year has been eventful to say the least, but we're all stoked to be...

October is Breast Cancer awareness month so we decided to craft up this rad snare drum to raise awareness! We'll be donating the entire sale of the drum...

WE'RE INCREDIBLY EXCITED TO ANNOUNCE OUR NEW PARTNERSHIP WITH GUITAR CENTER MUSICIANS FRIEND; THE WORLD'S BIGGEST RETAILER OF MUSICAL INSTRUMENTS! AFTER YEARS OF BUILDING UP OUR CRAFT AND...

HEY SJC FAMILY! CHECKING IN FROM MASSACHUSETTS - HAD A BUSY AND EXCITING WEEK AS WE CONTINUE TO DIAL IN OUR NEW FACTORY. WE'RE LOVING IT HERE AND...

MEET SJC FAMILY FRANK MOEZELAAR! FRANK IS A DRUMMER AND BASS PLAYER, BORN 1988 IN GRONINGEN, THE NETHERLANDS. FRANK WAS BORN EARLY AND SUFFERED A BLEEDING IN THE...

MEET JAXON SMITH - DRUMMER, AND TWENTY ONE PILOTS FAN FROM CANADA. IN MAY 2019, JOSH DUN INVITED JAXON AND HIS FAMILY TO THE TOP CONCERT WHEN THEY...

CHECKING IN FROM GOOD OLD DUDLEY, MA. WE KICKED OFF THE YEAR WITH OUR FUNNEST NAMM SHOW YET - WHAT A WEEK IN SUNNY CALIFORNIA THAT WAS! 

Friday April 10, 2020   Checking in from Dudley, MA! Phew.. What a year it's been so far. We kicked off 2020 celebrating our 20th Anniversary (thank you...

4/3/2019 - The Ice Nine Kills "Popcorn" Kit! What's your favorite horror movie?! YEP! We made a popcorn inspired kit for Ice Nine Kills! They came to us with...

2/27: Vans LTTC Tour Featuring Frank Zummo & Kristina Schiano Want to know what the Loyal to the Craft Tours are all about? Check out this video and...